Codi Consultancy Group
Elevate What Matters
Media Planning and Buying, Growth and New Business Consultancy
Codi (koh-dee) is welsh for "elevate".
We help our clients elevate Commercial performance, Operational strength, Differentiation in market, and create Impact that counts.
Example Services
Custom services available on request, from single day light touch advice to comprehensive retainers
Media Strategy & Channel Planning
Decide who to reach, where, and how often across all available media channels. Insight driven strategy and clear, but powerful plans.
New Business Growth Plan
Tighten your offer and pricing, pick target sectors, and build a pipeline the team can run. Designed to lift win rate and margin.
Agency Performance Review
We check service, proactivity, ideas, strategy, channel plans, reporting and fees. You get clear ratings and fixes.
Pitch Management & Coaching
We fix the story and slides, rehearse the team, and can even run the room on the day. Handle objections cleanly and close the deal at better fees.
Measurement Plan & Model
We agree goals, a scorecard and review dates. Simple “if this happens, do that” rules.
Management Consulting & Training
Practical sessions on live briefs. Mentoring to handle clients, negotiate well. P&L advice, business objective setting and protect margin.
About Us
Codi works with agencies and clients directly to do great work, lift revenue, margins, and market position.
Founded by Kevin Murphy, a highly experienced MD in leading UK media and creative agencies, we combine senior-level experience with practical, structured delivery.
From media planning and buying to growth strategy, leadership development, and pitch delivery, we help you elevate what matters.
“Kev hired me when I moved from London to the Midlands back in 2010… From the very start, Kevin created a culture built on collaboration, strategic thinking, and a genuine sense of shared purpose.
He created an environment where people could be entrepreneurial, creative and ambitious. He led the team with clarity and calm through both growth periods and challenging, transformational change.
With deep experience across multiple sectors, Kev combines a sharp instinct for brand and commercial performance with exceptional operational discipline. He builds structure and process that help teams and clients thrive, and his thinking consistently leads to clearer stories, more distinctive ideas, and stronger positioning - both for existing clients and new business pitches.
The best leaders make you feel seen, valued, and capable of more than you imagined. Kev is one of those. I have no doubt his new venture will reflect the same integrity, energy, and impact that have defined his career so far.”
Testimonials
-- Ruepal Aujla, Joint Head of Media, McCann
“I’ve known Kevin many years and what makes him stand out from the crowd is his deep understanding of his clients’ business, their competitors and the challenges they face.
Kevin is extremely well connected across the media scene which enables him to leverage the best value in the marketplace."
-- Gary Frielick, Business Development Director, Blis
“Kev builds businesses, it’s as simple as that. Having worked with him at McCann for almost 15 years, I saw first-hand how he grew a small regional media agency into an internationally awarded leader in the field. He’s passionate. He’s driven. But he’s also a team player. And very easy to get along with.
Beyond his knowledge of the space, one of Kev’s biggest strengths is the way he can take complex strategies and concepts and make them simple and easy to act on. Under his leadership, the media agency didn’t just grow in size and reputation, it became a place where staff and clients thrived. That combination of sharp commercial instinct and genuine care is what makes Kev someone you always wanted in your corner.”
--Vince McSweeney, Chief Creative Officer
“Kev brings strong Welsh codi energy to a team, he lifts morale and results. He demonstrates true captainship in his ability to motivate teams, drive momentum without fuss and sets clear priorities. Kev orchestrates specialists brilliantly and always looks through the client’s lens; commercial first, with simplicity at the heart and is decisive in decision making. If you need growth strategy, pitch firepower, or leadership, Kev and Codi will elevate what matters.”
-- Nicola Daniel, Strategy Director McCann
“Having worked closely with Kevin over the course of the last 6 years I can highly recommend him as a visionary agency leader, adept at managing multidisciplinary senior stakeholders and clients alike.”
-- Grant Crymble, Head of Trading, UM
“I had the pleasure of working with Kev for ten years and always valued his thoughtful, steady approach to leadership as well as ambition and drive for growth. He brings a calm intelligence and genuine care for the people he works with — qualities that make collaboration both productive and enjoyable.
His new venture, Codi Consulting Group, reflects that same clarity and empathy — helping agencies focus on what really matters to win new business. Kev’s insight into how teams communicate and connect with clients, agencies and marketers is second to none, and I’ve no doubt his consultancy will make a real difference for those who work with him.
-- Lisa Barrett, Joint Head of Media, McCann
I had the pleasure of working with Kevin for 15+ years at McCann and can confirm he is not only a great operator but also a top bloke! He has advised a range of leading brands and is an expert in media planning, performance marketing and business development. Added to that, he is passionate about what he does and genuinely cares about his team and clients. Rest assured he will always bring plenty of ideas and bags of energy to any project too!
-- Christine Arthur, MD Pitchcraft
Case Study: Highlight Your Ball for The Testicular Cancer Society
One in 250 men will face testicular cancer each year, so early spotting matters. How-to videos get skipped. Our research showed humour works.
With FP7 McCann and UM Central, we put the message where young fans already are: live football watchalongs. We worked with top creators to drop simple self-check steps at the exact free-kick “groin-grab” moment—clear, human and shareable.
The work reached 7.9m people and lifted donations by 338%.
Recognition: Cannes Lions Silver (Brand Experience & Activation) + six shortlists; Dubai Lynx Grand Prix for Good; The Drum Media Awards Gold (Content); Media Week Awards Silver and Bronze; Prolific North Creative Awards x4 (Healthcare, Best Use of Humour, Social Impact, Social Content); New York Festivals two Bronzes; Campaign Media Awards 2025 shortlist.
Client Experience (selected)
Extensive experience across Direct Response, Brand Response and Brand campaign across all major categories including Financial Services, Tourism, Retail & FMCG. Public Sector, Education, Non-Profit, Property and Construction, Home Improvement, Utilities, Tech, Healthcare and more.
